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Archive for August, 2014

Small Business Owners: Are You Enough?

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Are you enough? At some point, everybody asks this question. People strive for success personally and professionally, pushing to display skills just to prove their worth. The next questions that often follow are, “is my life enough? Am I making a big enough difference? Am I fulfilling my destiny?” What I noticed about the successful [...]

Email Marketing and Ecommerce: A Match Made in Heaven

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You can improve traffic to your ecommerce site in a lot of ways. Search engine optimization, social media, and content marketing are all great, but one strategy always seems to outperform the rest: Email marketing. I’m not saying that you should ignore any of those other tactics—in fact, quite the opposite. Combining them all into [...]

Integrated Circuit Cards will Change the way Americans Pay

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Integrated circuit cards (ICCs) are a new wave a credit cards, primed and ready to hit the market. Sometimes referred to as a smart card or chip card, these pieces of plastic are embedded with integrated circuits. These cards were designed to identify a PIN number specific to the card when scanned, instead of using [...]

Granny’s Restaurant Serves Unique Creations with a Smile

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Restaurants open and close, change ownership, experiment with products, and develop new marketing methods. In fact, as restaurant proprietor David Teter explains, all business owners can count on change. “If you think everything will stay the same, you’re making a mistake,” Teter says. How a business deals with change makes all the difference. Teter is [...]

PCI Compliance: The Scoop

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I cringe whenever I hear an acronym followed by the word compliance. It’s a recipe for pages of fine print, third parties, confusing forms, procrastination, and (inevitably) two pounds of therapy coffee beans. But I want to tell you that’s not the case here. Unfortunately, PCI compliance is quite the process. But many have had [...]

Greek’s: Bringing Back the Old-School Pizza Parlor

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Nestled in the heart of downtown Warsaw, Indiana, Greek’s Pizzeria serves countless Hoosiers lunch and dinner every day. Famous for its delicious pizza and breads, the Warsaw branch of Greek’s has been in operation for more than three years. But in December 2013, it was purchased by brothers Chris and Albert Collins, natives of northern [...]

Identify Time Wasters in Your Retail Checkout Process

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Let’s be honest: Checkout is not your customer’s favorite part of the shopping experience. But you can make checkout more pleasant by expediting the process in any way possible. So how do you identify time wasters? Go through the process yourself. This means you’re on the other side of the counter. You experience exactly what [...]

Get Your Customers Using Mobile Payments

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Now that you have mobile payment capabilities, how do you get your customers on board? They’ll no longer need credit/debit cards, cash, or checks—just a mobile device during the point-of-sale. But they may require some prodding to make mobile payment a habit. Check out these four ways to encourage them: Provide confidence. Customers are often wary [...]

Behind The Scenes at PayProTec

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Technology and financial companies tend to have the stigma of buttoned-up, high-pressure, corporate offices. Since PayProTec is a technology company that stewards finances, one might assume they have a stuffy office atmosphere. As a journalist and generally curious person, I decided to go behind the scenes at their headquarters in Warsaw, Ind. to discover the [...]

5 Myths About Mobile Payment

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Faulty rumors about mobile payments regularly surface on the web. In light of big-name security breaches, reports of outrageous processing fees, and complicated setups, it’s easy to write off mobile payment processing. Here at PayProTec, we want to educate all of our customers on the truth behind mobile payment processing so you can feel comfortable [...]