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Archive for December, 2014

Finish Strong: Ending 2014 with Purpose

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Every college semester ends with those dreaded final exams. After months of taking in new information, it’s time to show what you know. Final exams can be pretty intimidating—at least they were for me. (I can’t tell you how many times those multiple-choice questions gave me some serious trouble.) One thing my dad always said [...]

Is Christmas Giving Too Cliché for Your Business?

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Christmas—the time of year when everyone is feeling especially generous, and more effort is put forth to give. But is this becoming too expected and ultimately cliché? In my opinion, yes—but also, no. I think it’s great to give, no matter the season. However, the reason I say that Christmas giving is cliché is because [...]

Johnson Chiropractic: Improving Health One Person at a Time

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Whiplash, strained muscles, back pain—these are the only real reasons to go to the chiropractor, right? That’s what I thought before talking with Dr. Matt Johnson at Johnson Chiropractic. As it turns out, I couldn’t be more wrong. “The chiropractic industry isn’t just about pain. It is about whole-body wellness,” Dr. Johnson explained to me. [...]

4 Tips for Selling Online

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You already know that online shopping is huge. In fact, this year’s Cyber Monday was the largest online shopping day in U.S. history. If you haven’t made this available for your business, now is the time. Here’s a look at four basic tips for setting up an online store: Learn the rules. You must adhere to [...]

How to Sell More Gift Cards

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Gift cards are one of my favorite presents to receive during the holidays. Even if I don’t know what I want, I do know where I like to shop. Getting some “cash” to spend at said retailers is always a win in my book. Gift cards can work to the advantage of the business. First, [...]

The Dash-In: Keeping Heritage Alive

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After 20 years in the Medical Laboratory industry, Sheila Underwood decided it was time for a change.  Five years and three months later, she is now running The Dash-In with her daughter. “My daughter has a degree in culinary arts, so this is her passion. I didn’t know anything about running a restaurant. But after [...]

I’m Making a Profit—Now What?

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Congratulations, your business is now turning a profit! But what exactly should you do with it? Stuffing excess cash flow under your mattress really isn’t the best solution. Instead, review these options for monetary success. Debts. Some people are fortunate to have enough upfront cash to get their businesses going, but the majority must take [...]