You already know that online shopping is huge. In fact, this year’s Cyber Monday was the largest online shopping day in U.S. history. If you haven’t made this available for your business, now is the time.
Here’s a look at four basic tips for setting up an online store:
- Learn the rules. You must adhere to the regulations of ecommerce. For more specific information, visit the Federal Trade Commission’s webpage dedicated to online rules and regulations.
- Be informed of sales tax. When conducting business online, your customers can shop from anywhere. You can only charge sales tax if you have a physical location—whether a store, warehouse, or office—within that particular state. However, figuring out online sales taxes can be tricky, especially because not every state has sales tax.
- Protect your customers. You’re responsible for sensitive information, like credit card numbers and bank accounts. Buyers should be able to trust that their privacy is respected and that your security is on point. At PayProTec, our payment processing options are equipped with top-notch data security. For more information, check out our ecommerce capabilities.
- Have a great website. What good is ecommerce when no one can understand where to place an order? Make sure your website is easy to navigate with clear procedures. Ensure it’s a place where your customers want to shop online. Understand your target market and cater your webpage specifically to fit their needs. For more information regarding your buyer persona or website design, check out the Saltsha Academy.
Are you ready to go online?