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Apple Unveils New iPhones and Watch

U2-Tim-Cook-Bono-AppleApple announced its latest generation of iPhones featuring larger screens, as well as the company’s first wearable device, the Apple Watch.

Also, after a performance by U2, Apple CEO Tim Cook and Bono “negotiated” back and forth before agreeing to offer the band’s new album Songs of Innocence to all iTunes users for free download.

The iPhone 6 has a 4.7-inch screen, while the iPhone 6 Plus has a 5.5-inch screen. Both phones have Apple-designed A8 chips, which may provide capacity for harder work over a longer period. Contrary to some speculation, the new phones don’t have sapphire displays.

iPhone 6 Plus is designed to make one-handed use easier, even with the larger size. The power button is now found the right side, and a new touch gesture called “reachability” allows users to access the drop-down screen with two taps.

Both new iPhones will have 8MP iSight cameras, as well as 1080p video capture at 30 and 60 frames per second. The iPhones will start at $199 for the 4.7-inch, and $299 for the 5.5-inch model.

Cook also revealed Apple’s first wearable device, the much-anticipated Apple Watch. Instead of incorporating a familiar iPhone-like touch navigation, the Watch features a spin on the traditional watch dial, which Apple calls a “digital crown.” It can be twisted to navigate and zoom, and functions as a home button when pushed.

Apple Watch boasts features like voice dictation, tactile notifications, and Siri. Health and fitness apps will help users set goals based on calories to burn in a day, distance to run, or simply how often you want to get up and move around. The device will monitor your achievement and even suggest new goals.

Apple Watch starts at a hefty price tag of $349. Three different bodies will be offered in stainless steel, aluminum, and 18K gold—Apple hasn’t yet announced how much the high-end models will cost. Many different band types will allow plenty of personalized choices.

Importantly, Apple Watches will only work for users with iPhone 5 or newer.

Finally, the company announced a new mobile payment option called Apple Pay. Using it, consumers will be able to pay at NFC-capable terminals using just the Touch ID fingerprint sensor. Cards will be imported from iTunes, but can also be added manually.

Using Apple Pay, cashiers won’t see users’ names, and and Apple won’t even know the purchase amount. Transactions will be between the user, store, and user’s bank. Touch ID will make it virtually impossible to physically pay with a stolen device.

Apple announced plans for retailers like Macy’s, McDonald’s, Subway, Walgreens, Panera Bread, and Disney to integrate Apple Pay into their stores.

Are you interested in any of these new products? Let us know in the comments!

As a Content Specialist at 212 Media Studios, Ethan Sheckler enjoys writing tight, creative marketing copy. He is passionate about helping small business see great results from content marketing. He and his new wife Katie reside in Warsaw, Indiana.

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