The holidays—a joyful, magical time of year dedicated to family, gifts, and traditions. But if you’re a business owner, ’tis the season for an influx of products to be sold, returns to be made, and “holiday spirit” to be kept amidst the masses of shoppers.
Those jingle bells are just around the corner, and it’s time to prepare your business for the holiday rush. Here’s how:
- Communicate clearly. The holiday season comes with sales, specials, and a particular time crunch to get gifts in order by December 25. To keep your customers and employees happy, communicate all expectations: orders, shipping, inventory, gift card rules, return policies, etc. Both buyers and staff members should know what to expect when making a purchase or selling a product. In these situations, it’s better to over-communicate.
- Is your technology up to par? Because of the impending store traffic, it’s important to make sure your processing system and website are up to speed. If your website crashes or your payment processor becomes faulty, you lose sales. Keep this nightmare from happening by checking with your provider in advance to ensure your technologies are ready for the shopping influx to come.
- Plan in advance. Take a look at what your business did last year and how it’s been selling so far this year. Make adjustments as needed. Stock up on inventory, get your shipping details in order, and align your holiday promotions before the busy season arrives.
- Promote your sales. This is a great time of year to increase the traffic to your business, whether online or at your brick-and-mortar location. To get people in the door, promote your holiday specials via social media, email, or snail mail. Offer incentives like coupons or free gifts to encourage your customers to choose you over the competition.
There is no time like the holiday season to make your customer service shine. Boost your employees’ spirits—and empower them. Train them to ensure they are prepared for any questions or problems that may arise throughout the holiday rush. The more your employees know, the less they need to call on a manager to assist, leaving your plate open to handle other business needs.ke your customer service shine. Boost your employees’ spirits—and empower them. Train them to ensure they are prepared for any questions or problems that may arise throughout the holiday rush. The more your employees know, the less they need to call on a manager to assist, leaving your plate open to handle other business needs.
Hang your stockings and get ready for a happy holiday season! For more information on outstanding customer service, check out the Saltsha Academy and see how it can help to keep that smile through the holiday rush.